Music video evaluation:

Below is the prezi to the music video evaluation I compiled on Prezi. However, the link for question 3 doesn't always work depending on how the internet is so I've attached a link to question 3 below.

https://notegraphy.com/abbeylou97/note/1686076

CD Digipack- Ancillary Task

Below is the digipack we created using Adobe Photoshop. I captured the images using a Nikon DSLR and edited them on IPhoto. I then exported them on to a memory stick so my group including myself could produce our digipack. 

QR Code for music video:

Below is a QR code which will send you directly to our music video if you scan it.

FINAL A2 MUSIC VIDEO PIECE

Here is our final A2 music video piece to High Hopes by Irish band Kodaline. If you have a spare few minutes go and take a look. Enjoy!

Final Cut Pro X analysis

Ancillary Task: Website

Below is the link to our website for our music video 'Kodaline: High Hopes'. There are several interactive links/portals which direct you to other pages on the site as well as links to external sites such as our twitter page and Facebook page.

http://bjacko1997.wix.com/tabrecords

Some images for Ancillary tasks:

On monday, Tia and myself were unable to go and begin filming our music video due to weather conditions. However, I spent the time taking photos of Scott and Tia and editing them. Some of the resolution is lost due to having to export it from keynote into powerpoint.

Detailed Storyboard

Here is a detailed plan of our story board. We've gone through and counted the song beat for beat matching up the lyrics with specific parts of the video.

Song decision and Ideas for fonts for the ancillary tasks:

The song Tia, Bailey and myself have decided to make a music video for is 'High Hopes' by Kodaline. This song not only fits the genre in which we would like to pursue, but it's folky tune gives us the opportunity to build a strong yet powerful narrative. The band Kodaline has a very niche audience which means that not many people will have heard of the song. 

Below are some of the possible fonts we are considering to use for our ancillary tasks. the fonts use very basic colours to give them an edgy yet rocky and minimalistic feel. I intend to use low key lighting  but highly saturate the fonts in order to make it stand out against the high key lighting used on the main image of the CD cover. 

To make our decision on which font to use, we intend to ask fellow classmates about which logo they find most effective as a form of audience research.

Our target audience- Tab Records

Locations for filming:

https://prezi.com/obiaft765ne8/locations/?utm_campaign=share&utm_medium=copy




This piece research and planning was completed by Tia Giove.

Music Video Recommendation:

A music video I would highly recommend watching would be Peter Gabriel's 'Sledgehammer' directed by Daniel Lanois. The main reason I chose this music video is that it is composed purely of stop motion animation and I find the way in which it seamlessly flows is captivating. The video features Gabriel lying under a glass table and all of the movement is done above the glass.

With our music video, we don't wish to produce a video made by using stop motion animation, but using raw footage. However, Gabriel's video gave us inspiration for a few ideas due to its artistry.

'The Kindest Cut' Theory applied to a music video: Sia 'Chandelier'

Below is a textual analysis of a music video I did in order for me to have an in depth look at what sort of edits and lighting etc are featured in music videos. 



Editing:

One of the first edits we see in the chandelier music video which draws attention to itself is the scene where a long shot is used to show the protagonist in the door frame, which then cuts to a close up of her feet after she jumps to the floor. This clearly draws attention to the edits.

In addition to this, the editing in the video is particularly sharp and the shot type rapidly changes. For example, when it goes from a close up on the protagonists face to a master shot. This creates a voyeuristic feel to the video as if we are 'spying' on the girl.

Jump Cuts:

Throughout the video, jump cuts are used to create the overall mood of the video as well as reflecting the true emotion behind the song. For example, jump cuts are most commonly used in Chandelier to show the change of pace within the the song. This is a prime example of the music working alongside the video.

Moreover, jump cuts are frequently used in the video to show the protagonist's different facial expressions and also how quickly one person's mood can alter. When taking Marjorie Feruson's (1980) categorisation of facial expressions theory into account, Chandelier subverts this theory as more than one facial expression is used, so therefore Chandelier does not fit into one of Ferguson's sub categories.

Camera movements and noticable shots:

When the protagonist dances around the room, the camera seems to dance with her, tentatively following her and zooming in on particular limbs.

The camera shots are also sped up during the chorus which will have been edited during post-production. High key lighting is also used during the chorus's which connotes that there is a feeling of hope for the depressed protagonist.

Mastershots:

In Chandelier master shots are frequently used throughout. The most common use of master shots in the video are when the protagonist is dancing or is changing location. Often, when the location in the video changes, the saturation changes- usually from low saturation to high saturation or vice versa.

Carol Vernallis: 'The Kindest Cut' theory

Richard Dyer- The Star Theory

Music Video Regulations

Laura Mulvey- The Male Gaze Theory (1975) & Textual Analysis

From this textual analysis I was able to understand how music video producers use female characters to create seductive imagery as well as how they use it to target a specific audience. This greatly helped me as I was then able to take into account how to incorporate this in to my own video if I chose a song/genre this would fit in.

TAB Records Logo

This is the logo for our record company. We have incorporated our initials within the logo and it just happened to be that guitars are written in TAB music therefore giving us the idea to use a guitar on our logo.

TAB Records

For my A2 final piece I have chosen to work with Tia and Bailey to produce a music video. Our initial ideas were delivered to our teacher in a 'music producer to exhibitionist' style where we had to pitch our ideas to him. Below, I have attached our pitch which briefly explains our ideas.

Most Famous Album Covers Of All Time

From looking at the some of the most famous album covers of all time, I was able to draw out certain characteristics/features of what worked well and not so well within certain genres. I also used these examples as inspiration for my own CD cover.

Herb Alpert & The Tijuana Brass: Whipped Cream And Other Delights (1965):

Artist: Herb Alpert and The Tijuana Brass

Album: Whipped Cream And Other Delights

Whipped Cream And Other Delights is the fourth album from Herb Alpert and The Tijuana Brass. This was a culturally diverse album cover as the model, Delores Erickson, was not wearing a dress as it appears she is. She was wearing nothing but shaving cream which many people saw as provocative and an exploitation of the female body. However, the album itself went on to sell over six million copies and it is unknown how many sales were based on the impact on the cover.

 

The Beatles: Abbey Road

Artist: The Beatles

Album: Abbey Road

Designer: Kosh and Ian McMillan

Abbey Road was the 11th album that was released  by English rock band The Beatles on the 26th September 1969. This was the first album to not include the name of the album nor the artist. This was a tactical move made by cover designer Kosh because as The Beatles were the most globally famous band at the time, they would easily be recognised without these details being on the front of the album. The overall idea to use a pelican crossing on the cover came from a sketch made by Paul McCartney outside the EMI Studios on Abbey Road. This particular album cover has become one of the most iconic and imitated covers in history with tourists stopping and posing as The Beatles.

The Beatles: Sgt. Pepper's Lonely Hearts Club Band

Artist: The Beatles
Album: Sgt.Pepper's Lonely Hearts Club Band
Designer: Peter Blake

This album cover is perhaps the most well known cover of all time with The Beatles standing behind a flower garden in brightly coloured suits surrounded by wax models and cardboard cutouts of themselves and other celebrities. With stars such as Shirley Temple on the cover, this album no doubt captures old Hollywood in its greatest years.

David Bowie: Aladdin Sane

 Artist: David Bowie

Album: Aladdin Sane
Designer: Brian Duffy

This is the sixth album from David Bowie following his 1972 album 'The Rise And Fall Of Ziggy Stardust'. The cover features Bowie posing as his alter-ego Ziggy Stardust embracing his 'rock star' status as well as focusing on his flamboyant look.

Pink Floyd: Dark Side of the Moon

Artist: Pink Floyd

Album: Dark Side of the Moon

Designer: Storm Thorgerson

Dark Side of the Moon is the eighth full length studio album by Pink Floyd released in March 1973. The album cover is rather significant as it represents the band's stage lighting, the album's lyrics and prominent force in the music group, Richard Wright's request for a simple yet bold and eye catching design. However, unlike a traditional prism which includes seven colours, the one on the cover only uses six as it misses out indigo. The cover has recieved tremendous amounts of praise.

Nirvana: Nevermind

Artist: Nirvana

Album: Nevermind

Designer: Robert Fisher

Nevermind is the second studio album by Nirvana.The album cover was designed by Robert Fisher after Kurt Cobain watched a TV programme on water births and convinced Fisher that this was the way to make an album memorable. Fisher then did some research and found some footage and images of underwater births but felt that they were too graphic and indecent to use for the cover of an album. Alternatively, Fisher then sent a photographer to get pictures of a baby swimming in a pool. It can easily be said that this is one of the most memorable and iconic album cover in the history of music.