Within moments of opening Lana Del Rey's website, it becomes clear of the initial aim of it. A large banner cascades down the page highlighting to the audience that there are various different formats in which you can buy her latest single/album such as LP's, CD's and vinyl.
Lana's website showcases her talent, and reflects her retro personality. Lana, being a fan of the 1960's, uses the website to make it clear to the audience what type of singer she really is, soulful and smooth as well as being sophisticated and artistic. One way in which the website does this is through the use of images. Each post included in the website features a different picture of Lana such as close ups and retrospective shots. This connotes that she has full involvement with what is published on the website therefore creating a synthetic relationship with the intended audience. This again displays the type of person Lana wants to come across to the audience as, tasteful and sophisticated.
Furthermore, in a different section of the website, Lana's old, new and upcoming albums are clearly displayed giving the viewer full access to the content. This connotes that she wants her fans to feel more included by giving them a deeper insight as to what music is available.
Lana also provides a deeper insight to her adventures on the road and her general day to day life through the online gallery. This suggests that Lana is 'friends' with the fans in a non personal way.
In addition, further down the website a list of Lana's future venues and tickets for her tour is displayed. Calm, simplistic colours such as blacks and blues are used to maintain the house style of the website as well as reflecting Lana's soulful style of music. The simplistic style allows the viewer to see where they can purchase tickets from as well as keeping up with Lana's busy touring life.
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