By doing this case study on Spike Jonze, I was able to evaluate what styles of music video worked well with each genre of each song as well as what characteristics are included. I think Spike Jonze was a brilliant music video director to complete a case study on because his work is renowned worldwide as well as being multi-award winning and highly influential in the music video industry.
Spike Jonze is an award winning American director, screenwriter, actor and producer whose most famous work includes music videos as well as TV advertisements and movies. He was born on October 22nd 1969 in Maryland and straight after his high school graduation at the age of 17 he started as an editor for 'Freestylin' magazine. Jonze won the Golden Globe Award for Best Screenplay and the Writers Guild of America Award for Best Original Screenplay. Jonze has also been nominated for four Academy Awards for Best Director (Being John Malkovich), Best Picture and Original Screenplay (Her) and Best Original Song (The Moon Song).
Jonze's career began with his feature film 'Being John Malkovich' in 1999 where he then went on to write his own screenplays for 'Where the Wild Things are' (2009) and 'Her' (2013).
Jonze began directing music videos in 1992 when he was hired to shoot a new video for '100%' by Sonic Youth. However, Jonze's first successful video was for a song called 'Sabotage' for the Beastie Boys. Jonze was incredibly inspired by the1970's style of police and crime shows so felt he needed to incorporate this into the video in some form. This particular music video won four MTV Music Video Awards including best director and video of the year.
After his dramatic breakthrough with the 'Sabotage' video, Jonze directed many more music videos covering a wider variety of genres. He is mostly known for his exceptional collaborations with Bjork, Fatboy Slim, Kanye West and Sonic Youth.
After his resounding success, Jonze co-founded the 'Directors Label' with fellow filmmakers Michael Gondry and Chris Cunningham.
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